Priti Parmar
Assistant to the Director
Priti oversees accounting, payments, compliance, and tax management, ensuring smooth operations and financial accuracy. Working closely alongside Mansi, she provides direct support to the Director & CEO, assisting in leadership and strategic decision-making. Born in the UK and raised between the UK and Canada, she has a strong multicultural background and speaks Hindi, Gujarati, Punjabi, and English. A top-graded GCSE achiever, she is now in college, balancing her studies with director responsibilities, supporting her mum, and pursuing her dream of becoming a pilot — while also exploring creative paths in Punjabi films and YouTube.