Priti Parmar
Assistant Director
Priti oversees accounting, payments, compliance, and tax management, ensuring smooth operations and financial accuracy. Working closely alongside Mansi, she provides direct support to the Director & CEO, assisting in leadership and strategic decision-making. Born in the UK and raised between the UK and Canada, she has a strong multicultural background and speaks Hindi, Gujarati, Punjabi, and English. A top-graded GCSE achiever, she is now in college, balancing her studies with director responsibilities, supporting her mum, and pursuing her dream of becoming a pilot — while also exploring creative paths in Punjabi films and YouTube.